I think the two key points to remember from this week's readings are the importance of strategy and planning in public relations and also the structure of a public relations plan.
The crucial element in any public relations campaign is good strategy and planning. Even if the concept is good, it won't be a success if the campaign isn't planned well. Another crucial element in public relations is relationships. Relationships can be a valuable asset if managed well. It is important to understand that PR is not just about communications, but also about developing relationships with the chief executives and board of the company and also with the clients or consumers of the business.
Having a good structure in public relations plan is also important. The ten-step strategic PR plan is a good example. It allows the public relations practitioner to more effectively plan the PR campaign. The importance of scheduling is also mentioned. Things like flowcharts and Gantt charts can allow PR practitioners to allocate time and resources more effectively.
The readings made me think more about public relations practice in that a lot of things are happening behind the scenes in a PR campaign. A lot of time and effort goes into planning a PR campaign and ensuring that it is successful. Being able to negotiate a good budget for the plan and being able to effectively schedule the different processes can go a long way into planning a successful PR campaign.
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2 comments:
I agree with you that good strategy and planning goes hand in hand in building relationships in the PR world. To me, i think only when the two elements cohesively combine together can the project be considered a success.
Yes indeed, PR spells a lot of work!
Agreed!
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